Strategic Management and Leadership
56
M.S.M.Fareen
Lecturing Experience - Over 7 years Director – ICON Business School BSc Management (Hon’s) - Japura
Senior Lecturer
Senior Lecturer
Course Info
Strategic leadership refers to a manager's potential to express a strategic vision for the organization, or a part of the organization, and to motivate and persuade others to acquire that vision. Strategic leadership can also be defined as utilizing strategy in the management of employees
Course Content
Strategy and competitive advantages - 10%
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Environment analysis and strategic position - 10%
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Strategy formulation - 40%
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Strategy implementation and control - 20%
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Technology and data analytics in strategic management - 10%
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Strategies for internationalization - 10%
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