Strategic Management and Leadership



M.S.M.Fareen Lecturing Experience - Over 7 years Director – ICON Business School BSc Management (Hon’s) - Japura
Senior Lecturer

Course Info

Our SL4 Course Will Include videos, Mock Exams, Paper Discussions & Live Session after every Chapter. This Course will Cover All the Syllabus In 6 months. Videos will be uploaded on weekly basis.

Course Content

Strategy and competitive advantages - 10%

Basic concepts of Strategic Management
Challenges of Strategic Management
Organizational Adaptation and Learning Organization

Environment analysis and strategic position - 10%

Environment Scanning and Industry Analysis
Organization and Capability Analysis
Strategic Factors
CSR and Ethics

Strategy formulation - 40%

Strategic Directions and Type of Strategies
Role of Corporate Culture in Strategy Development
Business Strategy
Functional Strategies and Strategic Choice

Strategy implementation and control - 20%

Strategic Evaluation
Organizational Design
Managing Change
Monitoring and Implementation Process
Strategic Control

Technology and data analytics in strategic management - 10%

Cloud and Mobile Technology in Strategic Management
Big data and Data Analytics for Strategic Management

Strategies for internationalization - 10%

Need for Internationalization
Evaluation of International Markets 
Selection of International Markets and Strategies 


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